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For agencies

Client outbound, handled.

When a client needs the campaign work done, and your team is already on delivery, we take the hands-on pieces.

Book a call See who this is for

2 of 5 managed spots open

Your agency keeps

  • The client relationship
  • Strategy and the account
  • Reporting to the client

Manna takes on

  • Prospect research
  • Lists and enrichment
  • Copy and sequences
  • Inbox setup
  • Campaign management
You brief us on the client. We hand back a running campaign, with your sign-off before anything sends.

The problem

More client work. No new hire to deliver it.

Hiring for every new account is slow, and it leaves you carrying payroll when the account ends. A fractional delivery team takes the hands-on campaign work, so you can say yes to the client first.

Hiring for delivery

  • Weeks to hire, then more weeks to train on each client's market.
  • Strategists and account leads pulled into lists, enrichment and inbox setup.
  • A fixed salary whether client work is up or down.
  • When they leave, the client knowledge leaves with them.

Manna, your delivery team

  • Operators who already run research, lists, copy and setup every day.
  • We take the hands-on pieces. Your team stays on strategy and the account.
  • One monthly fee, from $1,500. No salary, no recruiting.
  • Everything we build is yours to keep, and the client relationship stays yours.

Who this is for

If this sounds like your week.

01

Agencies that need delivery capacity

This is you
Agencies running outbound or GTM work for clients, with more campaign work than the current team can take on.
The problem
Strategists and account leads get pulled into research, enrichment, sequences, and inbox setup. Client work waits on capacity.
What we take on
We take the hands-on pieces: prospect research, lists, copy, setup, and campaign management. You keep the client relationship.
What you keep
Clients get the outbound work done. Your team stays on strategy and the account.

Before you sell outbound to a client

Will this client's campaign work? Six signs.

Most client campaigns that fail were never set up to work. Run each new client through these rows before you promise anything.

SignReadyNot yet
A real offerReadyThe client can state one outcome for one kind of buyer.Not yetThe client sells "a full range of services".
A visible signalReadyTheir buyers show the problem in public: hiring, funding, reviews, a new tool.Not yetThe only targeting is industry and headcount.
Deal sizeReadyOne closed deal pays back months of the campaign.Not yetThe product is low-ticket and needs huge volume to pay.
Someone to work the pipelineReadySomeone on the client's side answers interested leads within minutes.Not yetReplies land in a shared inbox nobody owns.
Honest expectationsReadyThe client judges the first month on engaged leads and what the tests taught.Not yetThe client expects booked meetings in week two.
Room on your teamReadyYour strategists have time to own the account and the reporting.Not yetYour strategists are already building lists at night.

If a client is "not yet" on two or more rows, fix those before launch. If your team is the bottleneck, that's the part we take on.

Check if you're ready

The playbook

How we run a client campaign, stage by stage.

The offer decides the list, the list decides the copy, the copy decides the reply. When a client's numbers drop, the fix is almost always one stage upstream, which is why we track every stage, not just meetings.

  1. Offer
  2. List
  3. Copy
  4. Reply
  5. Call
  6. Deal

  1. Part 1 of 3

    Foundation

    Before the client's first send

    • Pin the offer before building anything.One outcome, one buyer. If the client can't say it in a sentence, the campaign can't either.
    • Build the list on a signal.Write the disqualifiers down too: too small, too low-ticket, nobody to work the pipeline. They matter as much as the includes.
    • Verify before you send.Every email checked and every domain set up properly. Bounces above a few percent mean the list wasn't verified.
    Manna
    ICP and signal research, lists, verification, domains and inboxes.
    Your agency
    Brief us on the client and sign off the ICP.

  2. Part 2 of 3

    Demand generation

    Finding the angle that works

    • Test 10 to 20 angles early.Nobody knows in advance what a market replies to. One angle usually beats the rest by a wide margin.
    • Feed the winner, test one change at a time.Most of the volume goes behind the winning angle. The rest tests a single variable, so you know what moved the number.
    • Report engaged leads, not just meetings.Cold email's job is a positive reply. Judging it on meetings sends you rewriting emails to fix a follow-up problem.
    Manna
    Copy, sequences, angle testing, follow-up, numbers by stage.
    Your agency
    Approve the copy and present the learnings to the client.

  3. Part 3 of 3

    Conversion

    Where client campaigns quietly leak

    • Hand off the same day.Interested leads go to the client with the context of what they replied to, while the interest is fresh.
    • Speed decides it.The client should answer within minutes, ideally by phone. Most leads are lost in the hours after the reply.
    • Track every stage.Engaged, booked, showed up, qualified, won. Separate numbers tell you which stage to fix and keep the client conversation honest.
    Manna
    Route qualified conversations to the client's CRM and report every stage.
    Your agency
    Make sure the client follows up fast, and own the account.

When a client asks what went wrong

When a client's numbers drop, look upstream.

Use this the next time a client's numbers drop. Every symptom points at one stage; fix that stage, one change at a time.

If this is happeningIt's rarelyIt's usuallyWho fixes it
Lots sent, almost no repliesIt's rarelyThe copyIt's usuallyDeliverability: domain setup, bounces, spam placementWho fixes itManna
Replies, but not interested onesIt's rarelyThe subject lineIt's usuallyThe list or the client's offerWho fixes itManna + you
Interested replies, nobody booksIt's rarelyThe copyIt's usuallyHow fast the client answered, and the next stepWho fixes itThe client
Booked calls, nobody showsIt's rarelyThe leadIt's usuallyNothing happened between the booking and the callWho fixes itThe client
Good calls, no dealsIt's rarelyThe priceIt's usuallyThe client pitched instead of asking questionsWho fixes itThe client
Proposal sent, then silenceIt's rarelyTheir budgetIt's usuallyNo next call was booked on the callWho fixes itThe client

Delivery we've done

Marketing and advertising campaigns.

Three campaigns from the portfolio, with the figures from their live write-ups.

All case studies

Pricing

Two outbound plans.

Both plans include list building, strategy, copy and reply handling.

Intro

$1,500/mo

+ $100 one-time setup

Best for
Getting outbound live fast
Channels
Cold email
Daily sends
Up to 300 emails
Inboxes
10 inboxes
Sequences
1 to 2
Revisions
Unlimited revisions
Check-ins
Monthly call
What you keep
Everything we build
Book a call

Done-with-you

2 of 5 spots open

$2,500/mo

+ $299 one-time setup

Best for
Teams that want a fractional outbound team
Channels
Cold email + LinkedIn
Daily sends
Up to 900 emails
Inboxes
30 inboxes
Sequences
3 to 5
Revisions
Unlimited revisions
Check-ins
Biweekly call
What you keep
Everything we build
Book a call

Scope and terms are agreed on the call. On both plans you own and pay for the domains, inboxes and sending platform; we set them up and run them. CRM enrichment and GTM system implementation are scoped and priced on the call too.

Before we get started

Questions agencies ask.

Do you talk to our clients?

You keep the client relationship. Whether we ever speak to a client directly is your call.

Can you work inside our tools?

Yes. We work in the sending platform, CRM and enrichment tools your agency already uses.

Can we hand you more than one client?

Yes. Tell us how many client campaigns you have in mind and we'll scope them on the call.

What do you need from us for each client?

The ICP, the offer, any past campaigns, and access to the sending tools. Then your sign-off before anything sends.

Who owns the work?

Everything we build for a client campaign is yours to keep: the lists, the sequences and the setup.

Let's get to work

2 managed spots left.

Book a 30-minute call. We'll look at your market and tell you honestly whether outbound will work.

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